We are genuinely interested in identifying emerging companies with innovative products that have promising market potential. A review of our investment criteria and our decision process will help you make the most effective first contact with us.


The Novus investment criteria outline the major characteristics we prefer. On occasion, we will modify our guidelines for exceptional opportunities.

Business categories: e-commerce enablement, Internet infrastructure support, Internet application deployment and application software providers
Businesses with substantial market opportunities
Capable, committed and enthusiastic management team
Companies with the potential to attain high market valuations
Cash requirements of $1 million to $10 million, with a moderate amount of capital required to achieve cash flow break-even
Early-stage, first-round venture financing (after product development, ready to launch)
Companies located west of the Rocky Mountains


From initial submission to closing, our decision process is structured to help us identify and select high-quality candidate companies that best fit our funding and participation criteria.

Submitting for consideration:
Your first submission to us should contain an executive summary and a three- to five-year financial forecast. The summary should present a concise overview of your business idea, and tell us about you and your experience. A full business plan is required prior to funding, but at the start we want to know:

What is the problem your business solves?
How does your solution address the problem?
Who is your customer?
What is a reasonable estimate of your market potential?
What is your competitive differentiation?
How much capital will your business require?

Materials for consideration must be submitted to us in hard copy by mail, or by email. Your submission will be officially considered only when both the executive summary and financial forecast have been received. See the Contact Us page for address information.

Our Response
A member of the Novus team will review and evaluate your business plan according to our selection standards. If your business meets our criteria, we will contact you and request additional information for our due diligence process. As a next step, we will also discuss with you the content needs and scheduling of a presentation of your plan to the Novus team.

When a business situation requires immediate attention, we can move quickly. Our working process is flexible and allows timely, appropriate response.

Our Due Diligence Process
Due diligence reviews are regular parts of our decision-making process. The review will be led by one of our partners who will contact you requesting specific information and contacts. At least two of our partners will participate in the full process, which usually takes a few weeks to conclude.

Valuation and Term Sheet
When we are interested in investing in a company, we enter into negotiations by creating a Term Sheet which explains in detail the proposed investment structure.

A Term Sheet is only an expression of interest, not a final commitment. It is used to define, clarify and adjust the investment approach and terms during the negotiation period.

Closing
The closing is the final signing of the legal agreement and paperwork required to consummate the investment deal.